A businessman’s instinct is to go where the demand is high. Ambani’s marketing principle is to sense the demand, offer freely… eliminate competitors and exercise monopoly power. Reliance, which achieved super success with Jio, has now turned its attention to the OTT sector… IPL is the way it has chosen to dominate there.
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Reliance Industries, which has acquired IPL digital media rights for a whopping sum of Rs 23,773 crore, will bring a new revolution in Indian Premier League broadcasting. Jio will broadcast IPL matches for free in the best 4K resolution… Now more facilities will be available to the users..
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Jio Cinema provides facility to watch IPL broadcasts with commentary in 12 regional languages besides English and Hindi. The commentary of the Indian Premier League matches will be heard in languages that have not come to IPL so far.
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Users will get a chance to watch the match in 360 degrees at the ground. This means that with VR technology, you can watch the match from home on the Jio Cinema app just like you are at the ground…
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Also, if you want to watch the match not only from the angle shown by the cameraman, but from the stump camera, or from a camera at another angle… that facility will also be available in the Jio Cinema app…
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Moreover, if there is any doubt during the match, you can directly chat with the commentators and find out. Jio Cinema is trying to bring chat with commentator option…
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Moreover, it is reported that Viacom18 media is in contact with Bollywood Big B Amitabh Bachchan to organize a live quiz program. Winners of this quiz will also have prizes…
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In addition to these, Jio Cinema will also make it easy to know comprehensive information about players, franchises and matches in the form of statistics…
Disney Plus, which has been broadcasting IPL for a few years, has not provided even half of the facilities to users who have subscribed to Disney Plus Hot Star. It is the argument of marketing experts that there is a principle of monopoly behind the provision of IPL rights and some Jio… free of charge for thousands of crores.
