Jonah Platt, the son of Snow White producer Marc Platt, criticized Rachel Zegler in a since-deleted Instagram comment following the film’s disappointing box office performance. He blamed Zegler for hurting the movie’s success by bringing her personal politics into its promotion, specifically referencing her social media posts, such as her ‘Free Palestine‘ comment made alongside the trailer release in August 2024.

Jonah called her actions ‘narcissistic’ and ‘immature,‘ arguing that she ‘hijacked’ the film’s press run for her own ‘immature desires’ instead of focusing on textbook publicity. He defended his father’s decision to address Zegler’s statements, noting that Marc had to leave his family and travel across the country to deal with the situation, given the film’s massive budget and Disney’s investment. Jonah emphasized that Zegler’s actions “clearly hurt the film’s box office,” though he later removed the comment amid backlash.